Staff Social Media Manager : GitLab

We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.

What You’ll Do  

Content Calendar Management

• Create, maintain, and execute comprehensive social media content calendars across all platforms
• Coordinate content scheduling and publishing using Sprout Social
• Ensure consistent posting cadence and optimal timing for our audiences
• Plan content themes around developer events, product releases, and industry trends
• Manage content approval workflows and deadlines

Developer-Focused Content Creation

• Develop technical content that resonates with software developers, engineers, and technical decision-makers
• Create tutorials, code snippets, technical tips, and developer-focused educational content
• Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
• Collaborate with engineering teams to highlight technical innovations and features

Platform Management & Optimization

• Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion. 
• Monitor developer communities and engage in relevant conversations
• Optimize posting times and content formats based on developer audience behavior

Analytics & Reporting

• Track and analyze content performance with focus on developer engagement metrics
• Prepare weekly and monthly performance reports
• Identify high-performing content types and optimize future posts
• Measure employee advocacy program effectiveness

Community Engagement

• Engage with developer community members, answer questions, and participate in discussions
• Monitor and respond to comments, mentions, and direct messages
• Build relationships with developer influencers and community leaders
• Support customer success by directing technical inquiries to appropriate teams

What You’ll Bring 

Experience

• 8+ years of social media marketing experience in a B2B SaaS or Software company 
• Experience creating content for technical or developer audiences
• Proven experience with social media management tools, specifically Sprout Social
• Experience with project management tools, specifically Asana
• Track record of managing content calendars and meeting publishing deadlines

Skills

• Proficiency in Sprout Social for content scheduling, monitoring, and reporting
• Basic understanding of developer tools, programming concepts, and technical terminology
• Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)

• Excellent written communication with ability to adapt tone for developer audiences
• Strong organizational and project management skills
• Attention to detail and ability to manage multiple deadlines
• Collaborative mindset and experience working with technical teams
• Self-motivated with ability to work independently