Growth Marketing Manager, Acquisition – Trafilea

Marketing
United States
August 8, 2024
Full time
Apply Now

Job Description

Growth Marketing Manager (she/he(they) Remote job

We are looking for an ambitious, data-driven, and dynamic Growth Marketing Manager to develop the strategy and lead the Tactics to take the owned products to accomplish the defined targets for Customer Acquisition, Revenue, Profit, and YoY Growth. Data Driven Approach for an Effective analysis of trends, and most importantly, strategize based on the information we get.

You will lead the strategy and execution end to end from the platform setup, the platform creatives to the thank you page across the entire product funnel (both the product page and landing page) of specific products in defined Media platforms (Pinterest, Tik Tok, Google, Youtube.

Role Challenges

  • You are the main owner of delivering acquisition results for our website revelbeauty.com to grow to $15,000,000 in the first year with a 5% EBITDA Margin.
  • Lead the strategy and investment on media platforms such as Meta, Pinterest, TikTok, and YouTube with budgets above $1,000,000 per month.
  • Implement and improve the Media buying setup in the platform considering campaign structure and creative setup to deliver a diversified product communication to be sustainable over time.
  • Manage and lead the creative strategy per product, audience, and traffic source considering the brand standards.
  • Identify and prioritize the 20/80 improvements on a monthly, bi-weekly, and weekly basis to ensure execution is focused on the key opportunities to accomplish our goals.
  • Upselling funnel: Take advantage of our proprietary one-click upsell software to test the right combinations of upselling and downselling to maximize the profit per visitor and increase the profit per order.
  • The funnel responsibility goes from the understanding of the messaging we have on the paid media platform going through the potential pretender (if any), the product page, cart page, checkout, upselling funnel, and thank you page

Requirements

  • At least 5 years of experience working on developing marketing strategies
  • Dynamic, highly ambitious individual
  • Proven experience managing cross-functional teams for creatives, engineering and marketing
  • Superb communication, collaboration, and problem-solving skills.
  • Extensive experience in gathering and interpreting consumer data and information.
  • Solid knowledge of online customer engagement platforms and channels.
  • Great organizational and time management abilities.
  • Demonstrated attention to detail and ability to comprehend complex, technical challenges

Related Jobs