Performance Marketing Specialist (Remote) : Fireflies

Job Description

Responsibilities:

Paid Search Campaigns: Lead, optimize, and scale paid search ads (Google Ads, Bing Ads, etc.) with a focus on high-impact campaigns for US-based customers.

Campaign Management: Own and manage large ad budgets, ranging from $20k-$50k+ per month, ensuring efficient use of spend and maximization of ROI.

Keyword Research & Optimization: Conduct keyword research, track performance, and optimize for conversion rates and customer acquisition.

Creative Testing & Ad Copy: Collaborate with creative teams to test and optimize ad copy, landing pages, and calls-to-action (CTAs).

Conversion Tracking & Analysis: Monitor and optimize paid media channels for acquisition cost, lifetime value (LTV), and overall ROI.

Cross-Channel Marketing: Partner with other marketing teams to align paid search efforts with other channels (e.g., display ads, YouTube ads, retargeting).

Reporting & Data Insights: Generate detailed performance reports and provide actionable insights to leadership.

Requirements:

3-5 years of experience in performance marketing with an emphasis on paid search and Google Ads.

Proven experience managing large budgets in a consumer SaaS and subscription-based product environment (e.g., Netflix, Grammarly, VPN tools).

Hands-on experience optimizing paid media campaigns (search, display, retargeting).

Strong analytical skills and experience using Google Analytics, Google Ads, Bing Ads, and other performance marketing tools.

Experience working with US-based customers and driving customer acquisition in competitive markets.

Consumer-first mindset: Ability to adapt B2C growth strategies to B2B SaaS environments.

A strong data-driven approach to campaign optimization.

Excellent communication skills for reporting and collaboration with cross-functional teams.