Senior CRM & Lifecycle Marketing Specialist : Remote

Job Description

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you:

This is an exciting time to join Remote and make a personal difference in the global employment space as a Senior CRM & Lifecycle Specialist, joining our Marketing team.

We are looking for an excellent Senior CRM & Lifecycle Specialist with hands-on experience with drip campaigns, nurtures, events, marketing automation, etc.

You should have a love for lifecycle management, customer journeys, and implementation of email marketing campaigns, to enable us to convert our leads to customers and upsell our other products to existing customers.

You will be working with growth and cross-functional teams, collaborating strategically, and sharing/supporting technical expertise.

What you’ll bring:

Skilled with email marketing and lead management: behavioural and lifecycle management

Strong technical knowledge of marketing tools and utilizing it for marketing campaigns and reporting.

Experience and highly skilled with Marketing CRM tools, Eloqua, HubSpot, Salesforce, or similar.

Experience in marketing automation and love for mapping customer journeys.

Understand and identify target audiences through segmentation and campaign performance.

Enjoys working cross-functionally

A kind, empathic, and patient person

Someone who loves working with people and solving problems with them.

One who cares deeply about diversity and inclusion.

Fluent written and spoken English.

It’s not required to have experience working remotely, but considered a plus.

Key Responsibilities 

• Manage end-to-end lifecycle campaigns, including strategy development, marketing team briefing, target audience creation, campaign deployment, and results measurement.
• Lead and become the expert in email marketing campaigns and nurtures, ensuring effective communication without overwhelming recipients.
• Oversee the lifecycle strategy across Remote’s product offering (e.g. user journey, in-product touchpoints, user behaviour)
• Collaborating with Product, Engineering, Brand, and other business stakeholders to deliver best-in-class campaigns.
• Planning and executing marketing campaign strategies, leveraging tools and insights to accelerate the impact of lifecycle initiatives on user engagement and monetization.
• Work closely with Senior Marketing Operations Managers to implement and drive user adoption of new marketing operations tools, including event management and marketing automation platforms.
• Creating a solid process to simplify technical setup for recurring marketing campaign activities.
• Improve and implement new programs such as referral programs and customer review growth.
• Oversee list growth by optimizing marketing channels to capture new contacts effectively.
• Build a sophisticated approach to customer/employee retention through research, and marketing campaigns to reduce churn.
• Keep up-to-date with trends, tools, and developments in the industry, ensuring Remote stays ahead of the game in our strategy to engage and grow our customer database.

The base salary range for this full-time position is $77,150 USD –  $115,750 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Benefits

As a global company, each country works differently, but some benefits/perks are for all Remoters:

• work from anywhere
• flexible paid time offf
• lexible working hours (we are async)
• 16 weeks paid parental leave
• mental health support services
• stock options
• learning budget
• home office budget & IT equipment
• budget for local in-person social events or co-working spaces