Staff Social Media Manager : Gitlab

Social Media
September 15, 2025
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Job Description

  • Anywhere
  • $81,000 USD

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what’s possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. 

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.

What You’ll Do  

Content Calendar Management

  • Create, maintain, and execute comprehensive social media content calendars across all platforms

  • Coordinate content scheduling and publishing using Sprout Social

  • Ensure consistent posting cadence and optimal timing for our audiences

  • Plan content themes around developer events, product releases, and industry trends

  • Manage content approval workflows and deadlines

Developer-Focused Content Creation

  • Develop technical content that resonates with software developers, engineers, and technical decision-makers

  • Create tutorials, code snippets, technical tips, and developer-focused educational content

  • Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats

  • Collaborate with engineering teams to highlight technical innovations and features

Platform Management & Optimization

  • Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion. 

  • Monitor developer communities and engage in relevant conversations

  • Optimize posting times and content formats based on developer audience behavior

Analytics & Reporting

  • Track and analyze content performance with focus on developer engagement metrics

  • Prepare weekly and monthly performance reports

  • Identify high-performing content types and optimize future posts

  • Measure employee advocacy program effectiveness

Community Engagement

  • Engage with developer community members, answer questions, and participate in discussions

  • Monitor and respond to comments, mentions, and direct messages

  • Build relationships with developer influencers and community leaders

  • Support customer success by directing technical inquiries to appropriate teams

What You’ll Bring 

Experience

  • 8+ years of social media marketing experience in a B2B SaaS or Software company 

  • Experience creating content for technical or developer audiences

  • Proven experience with social media management tools, specifically Sprout Social

  • Experience with project management tools, specifically Asana

  • Track record of managing content calendars and meeting publishing deadlines

Skills

  • Proficiency in Sprout Social for content scheduling, monitoring, and reporting

  • Basic understanding of developer tools, programming concepts, and technical terminology

  • Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)

  • Excellent written communication with ability to adapt tone for developer audiences

  • Strong organizational and project management skills

  • Attention to detail and ability to manage multiple deadlines

  • Collaborative mindset and experience working with technical teams

  • Self-motivated with ability to work independently

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you’re excited about this role, please apply and allow our recruiters to assess your application.

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