SEO Specialist : Virtustant

Description

Job Title: Local SEO Specialist

About the Company:

Our Client operates in the elder care space, supporting seniors and their families by helping protect assets, preserve income, and access care programs available in New York.

Job Description:

Our Client is seeking a Local SEO Specialist to strengthen their digital presence across key counties in downstate New York. This part-time role focuses on improving local search rankings, optimizing Google Business Profile visibility, and creating targeted content to attract their core audience.

Responsibilities:

• Improve and manage local search visibility across 3–4 targeted counties in New York.

• Optimize Google Business Profile, including posting updates and ensuring accurate metadata.

• Conduct keyword research focused on elder care, Medicaid planning, home care solutions, and related local search terms.

• Create geo-targeted blog content using relevant keywords tied to specific service areas.

• Manage and upload photos and media to enhance local ranking signals.

• Collaborate on social media presence by publishing simple, consistent posts on Facebook and Instagram.

• Monitor ranking progress, identify performance gaps, and implement adjustments as needed.

• Provide clear explanations of SEO strategy and progress in easy-to-understand terms.

Required Experience and Qualifications:

• Previous experience in Local SEO, including ranking businesses on Google Business Profile.

• Proven ability to conduct geo-specific keyword research and produce optimized content.

• Strong understanding of local ranking factors: keywords, metadata, reviews, images, and location-specific content.

• Solid written English skills sufficient for producing SEO-optimized blog posts and descriptions.

• Ability to communicate SEO concepts clearly and simply.

Preferred Skills:

• Experience working with service-based or geographically targeted businesses.

• Ability to assist with light social media support (basic posting and account maintenance).

• Familiarity with elder care, home care, or Medicaid-related services (a plus but not required).

• Knowledge of PPC concepts is a plus, though this role focuses primarily on Local SEO.

Personality:

• Analytical and detail-oriented.

• Proactive, able to identify opportunities for improved visibility.

• Clear communicator capable of breaking down complex topics into simple explanations.

• Highly organized and comfortable working independently with flexible hours.

Software & Tools:

• Google Business Profile

• Google Search Console

• Keyword research tools (e.g., Ahrefs, SEMrush, Ubersuggest)

• CMS platforms for posting blogs (WordPress or similar)

• Social media platforms (Facebook & Instagram)

English Level:

C2, Native, C1

Schedule:

10 am to 2 pm EST

Salary and Benefits:

• Part-time role with flexible scheduling.

• Payment in USD or Local Currency according to candidate’s preference