Content Writer : CeriFi

Description

About the Role

We’re seeking a creative and strategic Content & SEO Strategist to craft engaging, conversion-driven

content for our family of tax and accounting education brands. You’ll play a key role in

shaping how we communicate the value of our professional training, certification, and

continuing education programs to audiences who trust us to help them advance their careers.

You’ll write and refine content across multiple channels—email, web, social, ads, and print—

ensuring consistency, clarity, and alignment with our brand voice. While your primary focus will

be content strategy and copywriting, you’ll also apply SEO best practices to help our digital

content perform effectively in search.

What You’ll Do

• Write and edit compelling content for marketing campaigns, including emails, landing pages, digital ads, flyers, and social posts.
• Collaborate with the design and content team as well as campaign managers to develop creative concepts that engage our target audiences and drive measurable results.
• Maintain consistent messaging and brand tone across all marketing materials for tax and accounting brands, while supporting content needs for other brands as needed.
• Optimize website and landing page copy for clarity, conversion, and SEO performance.
• Use performance data (such as open rates, CTRs, and engagement metrics) to adjust messaging, tone, and content strategy for stronger results.
• Support content planning and storytelling across channels to highlight new programs, partnerships, and thought leadership.

Collaborate with subject matter experts to translate complex educational content into accessible, persuasive marketing language.

Requirements

What You Bring

• 3–5 years of experience in marketing content creation, copywriting, or content strategy (preferably in education, B2B, or professional services).
• Exceptional writing, editing, and storytelling skills with a strong grasp of brand tone and persuasive marketing language. You’re able to quickly pick up a brand’s voice and adjust tone for different channels and audiences.
• Proven ability to write content that drives engagement and conversions across multiple formats and channels, including both short-form and long-form copy, from punchy headlines to educational blog posts.
• Working knowledge of SEO principles and experience optimizing on-page content for search visibility.
• Comfort managing multiple projects and deadlines in a fast-paced marketing environment.
• Familiarity with email marketing best practices and CMS tools (WordPress and builder.io a plus).

Why Join Us

• Join a mission-driven company that helps financial and legal professionals advance their expertise.
• Be part of a collaborative marketing team that values creativity, strategy, and results.
• Competitive salary, benefits, and opportunities for professional growth.
• Work that makes an impact—connecting professionals to education that transforms their careers.