Marketing Manager : Virtustant

About the Company:

Our Client is a seasonal business specializing in battery-operated heated clothing, providing innovative apparel solutions designed to keep customers warm and comfortable.

Job Description:

Our Client is seeking a creative and results-driven Marketing Manager to specialize in Meta (Facebook/Instagram) advertising. The successful candidate will be responsible for creating high-quality visual and video content across various social platforms while unifying paid and organic marketing strategies.

Responsibilities:

• Build and manage performance campaigns on Meta (Facebook & Instagram) across the full funnel (awareness → conversion).

• Analyze campaign KPIs (ROAS, CTR, CPM, CAC) and optimize continuously.

• Test new creative angles, hooks, formats, and audiences; scale successful ads quickly.

• Design static and video creatives in Canva aligned with brand tone and campaign messaging.

• Coordinate with UGC/content creators: define briefs, collect assets, manage timelines.

• Edit and adapt content for platform best practices.

• Publish and schedule posts on Meta, Instagram, TikTok, and Pinterest, ensuring messaging and timing cohesion.

• Repurpose ad-style creatives into engaging organic content (e.g., TikTok/Reels).

• Monitor community engagement and social trends, adjusting content accordingly.

• Attend regular meetings with Meta, SEO team, and Google Ads teams to coordinate synchronous campaigns.

• Align Meta promotions with broader marketing calendar including email and SEO initiatives.

• Provide performance insights and share best practices across channels.

Required Experience and Qualifications:

• Proven experience in managing Meta advertising campaigns.

• Strong understanding of performance metrics and analytics.

• Proficiency in design software, preferably Canva.

• Experience with social media management and content production.

Preferred Skills:

• Knowledge of SEO and Google Ads.

• Familiarity with social media trends and community engagement.

• Strong written and verbal communication skills.

Personality:

• Creative thinker with a passion for social media and digital marketing.

• Results-driven and self-motivated.

• Collaborative team player with strong organizational skills.

Software & Tools:

• Canva, social media management platforms, Google Ads, Meta Ads Manager, and analytics tools.

English Level:

C1, C2, Native

Schedule:

9-5 EST

Salary and Benefits:

Payment in USD or Local Currency according to candidate’s preference.