Senior Acquisition Marketing Executive : Duelbits

About Duelbits

Duelbits is where crypto culture collides with entertainment, a crypto-first casino, sportsbook, and prediction platform built for a digital-native generation.

Fast, rewarding, and relentlessly innovative, we fuse cutting-edge technology with world-class gaming experiences. From instant payouts and personalised rewards to creator-driven growth and crypto-native communities, Duelbits is shaping the future of digital wagering.

Our audience is global, crypto-savvy, and culturally plugged in. Our acquisition engine is fast, data-led, and creativity-driven and we collaborate with partners who bring the same energy.

Collaboration Overview

Duelbits is looking to collaborate with a Senior Acquisition Marketing Executive to help scale and optimise our customer acquisition ecosystem across casino, sportsbook, and prediction markets.

In this collaboration, you’ll take ownership of high-impact acquisition channels, including paid media, affiliates, streamers, creators, influencers, and performance partnerships, with a clear focus on traffic quality, FTD growth, CPA efficiency, and long-term value.

The collaboration works closely alongside the Head of Acquisition on strategy, execution, and optimisation, with shared accountability for driving acquisition performance.

This is a performance-driven engagement for someone who thrives on testing, optimisation, negotiation, and scaling what works while decisively cutting what doesn’t.

Scope of Services

Acquisition Channel Growth & Optimisation

• Manage and optimise day-to-day performance across paid media, affiliates, programmatic, streamers, creators, and influencer channels.
• Identify, evaluate, negotiate, and onboard new acquisition partners including agencies, creators, affiliate networks, and publishers.
• Test and scale new channels, formats, creatives, partner models, and geographies to diversify and grow FTD-driving traffic.
• Optimise budgets, bids, payouts, and partner structures to maximise ROI and player quality.
• Monitor competitor activity and emerging acquisition opportunities across crypto, casino, sports betting, esports, and prediction markets.
• Coordinate with product marketing, CRM, BI, and creative contacts to align offers, messaging, and channel strategy.

 Performance Analysis & Reporting

• Own acquisition performance dashboards and reporting across all channels.
• Analyse channel- and partner-level metrics including FTDs, CPA, LTV, ROAS, player quality, and incremental uplift.
• Conduct deep-dive performance reviews and propose corrective or scaling actions.
• Run cohort and retention analyses to understand long-term value by channel and acquisition type.
• Prepare and present weekly, monthly, and quarterly performance insights with clear recommendations.

Partner, Affiliate & Creator Collaboration

• Build and manage relationships with affiliates, streamers, creators, agencies, and media partners.
• Provide partners with creatives, tracking links, offers, and operational guidelines.
• Manage rate cards, commercial terms, payouts, and performance-based incentive structures.
• Ensure partnerships operate with accurate tracking, attribution, and compliance standards.
• Support commercial discussions and ensure partners meet agreed deliverables.

Testing, Experimentation & Innovation

• Lead structured experimentation across acquisition channels: creative testing, offer testing, audience segmentation, new partner types, and new geographies.
• Develop hypotheses, analyse results with BI, and turn insights into scalable actions.
• Identify emerging trends across crypto, Web3, esports, streaming, and creator ecosystems.
• Drive continuous optimisation through data-backed experimentation.

Cross-Functional Execution

• Collaborate closely with BI to refine attribution models, measurement frameworks, and channel economics.
• Coordinate with CRM to optimise onboarding journeys and maximise early-stage conversion.
• Work with creative teams to develop and iterate best-performing assets.
• Support product marketing with acquisition insights and user behaviour analysis.

Required Capabilities

The following capabilities are imperative for this collaboration:

Experience & Expertise

• 2+ years of experience in acquisition or performance marketing, ideally within iGaming, crypto, fintech, or performance-driven digital environments.
• Strong understanding of paid media, affiliate marketing, influencer/creator partnerships, and programmatic acquisition.
• Proven success scaling measurable acquisition channels in fast-moving environments.
• Advanced analytical skills with confidence using dashboards, tracking systems, and attribution tools.
• Strong command of Excel/Sheets; SQL, Looker, GA, Tableau, or similar tools are a strong advantage.
• Commercial instincts with experience negotiating partner terms and improving margins.

Ways of Working

• Highly analytical, organised, and detail-focused.
• Comfortable managing multiple workstreams simultaneously in a remote-first setup.
• Clear communicator with strong relationship management skills.
• Proactive, self-directed, and confident operating with autonomy.
• Able to adapt quickly to new platforms, trends, and performance opportunities.

Preferred (Nice to Have)

• Experience acquiring crypto or Web3-native users.
• Understanding of esports, streaming platforms, and creator-led ecosystems.
• Prior experience managing large affiliate or influencer portfolios.
• Familiarity with blockchain transactions, wallets, and crypto-native audiences.

The Vibe

• Competitive service fees with performance-linked rewards tied to acquisition outcomes.
• Collaborate alongside a world-class growth team building one of the most innovative brands in crypto gaming.
• High autonomy, high impact, and clear ownership.
• Remote-first collaboration built on trust and execution.
• A real opportunity to shape how millions of players discover Duelbits across casino, sports, and predictions.