Content Marketing Manager: Alpaca

Content, Marketing
United Kingdom
June 18, 2024
Full time
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Job Description

Things You Get To Do:

  • Content Strategy & Planning
    • Collaborate with the marketing and product teams to identify content opportunities and gaps
    • Support the development and management of content strategy, content calendars, topic tagging, classification, brand voice and tone
    • Explore and implement various content formats, including written articles, case studies, videos, infographics, webinars, and podcasts
  • Content Production & Management
    • Develop and manage content management strategy, calendar, tagging, classification and platforms
    • Work with our OAuth and Developer experience team to write, edit, and publish in-house content
    • Project manage article contributions to our /learn and /blog resources page by managing and growing our contributor network
    • Liaise and work with writers, editors and other content creators
  • SEO & Traffic Generation
    • Drive traffic to our website and content properties by understanding SEO, engaging in relevant communities in online platforms, and leveraging topical keywords to build virality around articles
    • Experience with SEO content marketing and KPIs is a plus
  • Social & Community Engagement
    • Own posting and engagement across Alpaca’s social channels
    • Engage with relevant communities to promote our content and brand
    • Foster relationships with key influencers, partners, and industry experts to amplify content reach
    • Building online communities or managing community advocacy programs is a plus
  • Metrics and Reporting
    • Support Marketing Lead in establishing metrics and key performance indicators around the impact of the content and measure ongoing performance

Who You Are (Must-Haves):

  • 3+ years of combined experience in software development and creative and technical content development and/or project management
  • Strong interest in algorithmic trading, quants trading, for-developer tools, OS
  • Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges
  • Driven by data and the desire to learn, grow and continuously improve
  • Team player who thrives in a fast-paced, ever-changing, high-growth
  • Excitement about Alpaca and democratizing access to global markets is a huge plus

How We Take Care of You:

  • Competitive Salary & Stock Options
  • Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care.  Internationally, this includes a stipend value to offset medical costs.   
  • New Hire Home-Office Setup: One-time USD $500
  • Monthly Stipend: USD $150 per month via a Brex Card
  • Work with awesome hard working people, super smart and cool clients and innovative partners from around the world

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