Web3 Marketing Executive: Hyphen Connect

Job Description

We are hiring for one of our ecosystem projects. The company is a growth agency specializing in 0 to 1 marketing for web3 teams. When you work with them, you onboard a CMO and their team, and gain access to all of their capabilities, resources, and connections from working with 8+ web3 venture teams spanning a wide array of sectors, including L1 blockchains, Defi, value extraction AI, zkDID, and gaming.

Their goal is to help builder teams convey their spirit to their users and investors. They help stakeholders empathize with the team’s efforts by providing appropriate transparency into the process, celebrating wins, establishing strong public personas, and interacting with the community, all of which culminates into a culture that engages and retains stakeholders in one of the most attention driven economies in history.

We are looking for a Web3 Marketing Executive for them to drive the marketing strategies and initiatives that promote their web3 solutions and communicate their value proposition to target audiences.

If you are passionate and enthusiastic about the web3 industry, come and join our team!

In this role, you will:

• Develop and execute comprehensive marketing strategies to promote our web3 products and services.
• Conduct market research to identify target markets, understand customer needs, and develop buyer personas.
• Collaborate with the product team to define and refine value propositions and messaging aligned with our web3 solutions.
• Create and manage marketing campaigns across various channels, including social media, email marketing, content marketing, influencer partnerships, and community engagement.
• Drive brand awareness and thought leadership in the web3 space through content creation, thought pieces, blog posts, and speaking engagements.
• Monitor and analyze marketing performance metrics, leveraging data to optimize campaigns and drive continuous improvement.
• Stay up to date with the latest trends, developments, and best practices in web3 marketing and decentralized technologies.
• Support event marketing efforts, including industry conferences, meetups, and virtual events.

You might thrive in this role if you have:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1+ years of experience in marketing roles, preferably within the blockchain industry. Fresh graduates are also welcomed.
• Understanding of the web3 ecosystem.
• Experience in developing and executing successful marketing strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
• Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines.
• Self-motivated, proactive, and able to work effectively both independently and as part of a team.
• Passion for decentralized technologies and a desire to contribute to the web3 ecosystem