Job Description
GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.
An overview of this role
As a Senior Product Marketing Manager, GitLab Duo, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market with our AI-powered DevSecOps platform. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. The Sr. PMM, GitLab Duo, acts as a subject matter expert on all things AI working closely with our Platform PMMs and other PMM subject matter experts.
What you’ll do
- Deliver the Pitch: Messaging, Positioning & Content
- Develop compelling messaging and differentiation to position GitLab Duo as the leading AI-powered developer solution in the market
- Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
- Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
- Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
- Coach the Play: Demand gen and revenue plays
- Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
- Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
- Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
- Own the Proof: Voice of the customer & voice of the industry
- Serve as the voice of the customer, understand their pain points and align them with the GitLab Duo value proposition
- Distill win-wires and customer success into repeatable sales motions to help scale the business
- Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
- Partner with our Business Value team to build total cost of ownership and business value calculations
- Drive the Plan: Go-to-Market Strategy
- Develop customer segmentation, buyer personas and target audiences using a data-driven approach
- Define route-to-market and monetization strategy for our GitLab Duo Pro and Enterprise offerings, and build effective price and packaging collateral
- Own and drive the launch plan for the AI feature launches; support our annual platform launch
What you’ll bring
- 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications.
- Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
- Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
- In-depth understanding of developers’ needs and preferences, with a track record of engaging and advocating for the developer community.
- Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.
- Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives.
How GitLab will support you
Compensation
To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.
Additional details about our process can be found on our hiring page.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$92,400 – $198,000 USD
