Job Description
Are you a detail-oriented and data-driven professional? Do you thrive in a fast-paced environment where collaboration and technology drive success? If so, we want to hear from you! We’re looking for a Marketing Coordinator to play a key role in executing automated marketing campaigns, managing partnerships, and optimizing marketing technology. In this role, you’ll work closely with cross-functional teams to drive engagement, improve lead quality, and contribute to scalable growth.
What You’ll Do
Develop and execute innovative digital marketing strategies to increase brand awareness, drive traffic, and generate leads through various digital channels such as display advertising, paid search, social media, email marketing, content marketing, and search engine optimization (SEO).
Explore and implement opportunities for leveraging AI tools and technology to enhance efficiency, automate repetitive tasks, and improve overall performance.
Utilize analytics tools and platforms to track, measure, and analyze key performance metrics (KPIs), providing regular reports and insights to stakeholders to inform decision-making and drive continuous improvement.
Develop and execute recruitment strategies to attract high-quality affiliate and referral partners.
Manage, track, and analyze the performance of partner-driven initiatives.
Identify and implement optimization strategies to enhance partner contributions.
Collaborate closely with cross-functional teams including product management, sales, and creative to align marketing initiatives with business objectives and product offerings.
Support the Sr. Global Marketing Manager on key marketing initiatives on product marketing, partner marketing, and GTM initiatives.
Who You Are
Experience in digital marketing, demand generation, or marketing automation.
Strong knowledge of email marketing, automation tools, and CRM platforms.
Knowledge of ActiveCampaign, Zapier, Salesforce, Google Workplace, a plus.
Analytical mindset with the ability to track performance metrics and optimize campaigns.
Excellent communication and collaboration skills to work effectively across teams.
Ability to manage multiple projects in a fast-paced, data-driven environment.
Flexibility to work across multiple time zones.
Experience in the ad tech industry is preferred.
