Job Description
At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.
You are a marketing operator, technologist and problem solver par excellence who wants to join a demand center, building and optimizing an acquisition and engagement marketing machine.
This role is a key player on our Performance Marketing team as we continue on our journey towards world-class marketing capabilities, operations and infrastructure.
What You’ll Do:
- Execute & Maintain Marketo Programs:
- On a day-to-day basis, execute and maintain marketing programs across our acquisition, customer and partner marketing segments.
- Build and execute email sends, nurture and triggered flows, landing pages, operational data management and maintenance programs, and more.
- Design & Implement New Marketing Processes in Marketo:
- Take business problems, collaboratively design elegant marketing processes to solve them, and partner with our Technology team to implement them in Marketo.
- Monitor, QA & Troubleshoot Marketing Technology:
- Troubleshoot Marketo issues, identifying root causes, and create fixes, inside and outside of Marketo.
- Create & Improve Internal Processes:
- Continuously drive improvement and innovation around our marketing automation processes, from our project management and internal delivery model to our contact strategy and customer lifecycle to our marketing technology stack.
- Measure & Improve Existing Marketing Programs:
- Be the expert on how our programs are doing at driving successful business outcomes. Facilitate data-driven improvement sessions and implement the results from cross-functional ideation.
- Create World-Class Marketing Capabilities:
- Our key initiatives include a transition to self-service programs, verticalization and internationalization, and a transition away from batch & blast marketing towards a lifecycle-centric engagement architecture.
- You will own and execute key initiatives in these strategic areas, collaborating with stakeholders across the organization.
Who You Are:
- Undergraduate degree in Marketing, Business or similar field. MBA or other higher education a plus.
- 2+ years Marketing experience in software, agency, or internet services environments. Combination of enterprise and SMB marketing experience a plus.
- Technically Experienced:
- 2+ Years Marketo/Marketing automation experience, ideally including time owning a Marketo instance for a B2B software organization.
- Advanced Marketo skills; Marketo Certified Expert Certification a plus
- Advanced SFDC skills; admin certification a plus
- Advanced Excel and data analysis skills
- Basic web marketing, CMS, & HTML knowledge
- Strategist – You have perspective and can see and discuss multiple aspects and impacts of issues and project them into the future, recognize what can/should be done now to affect future performance, and see and understand the challenges between the current and the ideal situation.
- Customer Focused – You have a passion for service and satisfaction, are dedicated to meeting the expectations and requirements of internal and external customers, gets first-hand information and use it for improvements in products and services, act with customers in mind, and establish and maintain effective relationships with customers, gaining their trust and respect.
- Problem Solver – You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
- Systems Thinker – You are dedicated to providing high quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
- Process and Project Manager – You can readily design practices, processes, and procedures, know what to measure and how to measure it, can organize people and activities, and are good at figuring out the processes necessary to get things done. Lean/Agile experience and JIRA is a plus.
- Master Communicator – Excellent written/verbal communication and customer relationship skills are critical.
- Collaborative – You have demonstrated success working cross-functionally in matrixed organizations.and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
- Composed – You know how to remain collected in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.
- Personable – You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Technical Learner – You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
- Ethical – You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.