Chief Marketing Officer : Stay Group

Department: Affiliate Marketing

Employment Type: Full-Time

Minimum Experience: Senior Executive

Stay Group is an innovative Marketing Сompany with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. We develop effective solutions and tools for business promotion and support, and now we are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team! As a CMO, you will mainly be responsible for developing and implementing new marketing strategies and leading our marketing team.

Responsibilities:

• Develop and execute short and long-range marketing plans to enhance the opportunity for market share and profit growth, with a strong focus on Tier-1.
• Develop a strong brand image and communicate consistently through all marketing channels.

• Develop the influence marketing direction from scratch.
• Identify, onboard, and manage key influencers across relevant platforms.
• Organize the work of the marketing departments (affiliate & media buy & influence) and manage the team.
• Oversee all marketing communication activities to ensure quality, efficiency, and effectiveness.

• Forecasting, budgeting & reporting processes to meet KPI’s & targets.
• Research, analyze, and monitor industry trends, competitive set, financial, technological, and demographic factors to capitalize on marketing opportunities and stay competitive in the industry.
• Demonstrated ability to lead and inspire a team.
• Analyzing and reporting to the CEO

Requirements: 

• 3+ years of experience in e-commerce, the gaming development industry with monetization (free-to-play, live ops, in-app), or other related digital sectors, excluding igaming.
• Successful track record in developing and implementing marketing strategies from scratch: from product positioning to user acquisition and building a communication ecosystem.
• Experience at a senior management level (Head / Director / CMO) is mandatory.
• Ability to think strategically and act tactically, maintaining a balance between creativity and analytics.
• Experience in discovering and testing unconventional traffic channels, with a solid understanding of digital marketing structure, influencers, and communities.
• Capability to manage a marketing team, external contractors, and cross-functional processes.
• Strong analytical mindset, with the ability to calculate unit economics, conversion funnels, ROI, and LTV.
• Highly organized and systematic, able to build transparent processes and set measurable KPIs.
• Proactive and independent, willing to propose initiatives without external pressure.
• Proficiency in performance marketing tools and analytics systems (Amplitude, Tableau, etc.).

Nice to have:

• Experience working with Tier-1 markets.
• Deep understanding of growth funnels and viral mechanics in monetized products.
• Proven cases where the candidate successfully launched a new product from scratch.
• Experience in building a marketing team or department from the ground up.
• Knowledge of modern AI and data-driven marketing methods.

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.