Collaborate with the marketing and product teams to identify content opportunities and gaps
Support the development and management of content strategy, content calendars, topic tagging, classification, brand voice and tone
Explore and implement various content formats, including written articles, case studies, videos, infographics, webinars, and podcasts
Content Production & Management
Develop and manage content management strategy, calendar, tagging, classification and platforms
Work with our OAuth and Developer experience team to write, edit, and publish in-house content
Project manage article contributions to our /learn and /blog resources page by managing and growing our contributor network
Liaise and work with writers, editors and other content creators
SEO & Traffic Generation
Drive traffic to our website and content properties by understanding SEO, engaging in relevant communities in online platforms, and leveraging topical keywords to build virality around articles
Experience with SEO content marketing and KPIs is a plus
Social & Community Engagement
Own posting and engagement across Alpaca’s social channels
Engage with relevant communities to promote our content and brand
Foster relationships with key influencers, partners, and industry experts to amplify content reach
Building online communities or managing community advocacy programs is a plus
Metrics and Reporting
Support Marketing Lead in establishing metrics and key performance indicators around the impact of the content and measure ongoing performance
Who You Are (Must-Haves):
3+ years of combined experience in software development and creative and technical content development and/or project management
Strong interest in algorithmic trading, quants trading, for-developer tools, OS
Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges
Driven by data and the desire to learn, grow and continuously improve
Team player who thrives in a fast-paced, ever-changing, high-growth
Excitement about Alpaca and democratizing access to global markets is a huge plus
How We Take Care of You:
Competitive Salary & Stock Options
Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs.
New Hire Home-Office Setup: One-time USD $500
Monthly Stipend: USD $150 per month via a Brex Card
Work with awesome hard working people, super smart and cool clients and innovative partners from around the world