Overview

20four7VA is seeking a proactive and detail-oriented Marketing Assistant to support marketing and lead generation efforts for a SaaS platform.

This role combines creative marketing execution with data-driven prospecting and outreach.

The primary goal is to generate 5+ qualified demo or product testing calls per week through consistent and strategic use of Email, LinkedIn, and Data-Driven Campaigns.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

• Priority Skills & Tools:
  • Strong working knowledge of Apollo.io for lead generation and campaign management.
  • Experience with email marketing systems such as AWeber and Reachmail.
  • Solid understanding of Facebook Ads and other ad platforms (LinkedIn, Google Ads), including how to run effective campaigns.
  • Creative mindset for designing and optimizing outreach strategies.
• Lead Generation & Outreach:
  • Build and maintain targeted lead lists using LinkedIn, Apollo, and other research tools.
  • Execute cold prospecting emails and drip/nurture campaigns.
  • Support newsletter creation and distribution to keep users engaged.
  • Track outreach efforts and campaign metrics to schedule demos or product tests.
  • Maintain clean, organized contact databases using act.com CRM.
• Content Creation & Social Media:
  • Develop engaging content for LinkedIn, Meta, and email campaigns.
  • Assist with graphics or video creation using Canva, Sora, or similar tools.
  • Post regularly to boost visibility and engagement.
• Advertising & Budget Support:
  • Help manage a small digital ad budget across Meta, LinkedIn, and/or Google Ads.
  • Monitor ad performance and report results.
  • Support email deliverability efforts by maintaining a strong social media presence.
• Product Knowledge (a Plus):
  • Familiarity with data hygiene and enrichment services (e.g., NCOA, email/telephone append, demographic modeling) is helpful for content creation and lead conversion.
• Direct Mail Campaigns:
  • Coordinate and send direct mail outreach using tools like Stannp.com.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Knowledge of email deliverability best practices, A/B testing, and campaign analytics.
• Familiarity with LinkedIn Ads and simple video creation/editing tools.
• Ability to track success from cold prospect to initial meeting.
• 1–3 years of experience in marketing, lead generation, or database marketing.
• Familiarity with Apollo, AWeber, Reachmail, and LinkedIn Sales Navigator.
• Strong written and verbal communication skills.
• Organized, self-motivated, and results-driven.
• Comfortable managing multiple campaigns and deadlines.

Work Schedule

• Contracted Hours per Week: 10 Hours (potential to grow)
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: to be determine, EST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

By submitting your application, you acknowledge that this opportunity is for an independent contractor engagement and not an offer of employment. All applications will be reviewed based on alignment with client needs, qualifications, and availability. If selected, a member of our team will reach out to discuss next steps and potential client matching.

We look forward to reviewing your application and potentially working with you on future client engagements!