Partner Marketing Manager (Ecosystem) : Circle

Job Description

Description

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we’re expanding into some of the world’s strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is seeking a Partner Marketing Manager to play a key role working on a global, partner-centric go-to-market strategy. Reporting to our Sr. Director, Marketing in Partner Marketing, this role will align with our Ecosystem and Capital Markets partners, including centralized and decentralized exchanges, digital wallets, blockchains, and crypto infrastructure providers. 

Partners play a central role in the utility, distribution, and growth of Circle products. Our partner marketing team is responsible for the development and execution of co-marketing campaigns with partners, resulting in measurable growth for the business. You will be a member of a cross-functional team responsible for the activation and success of these partner engagements. Your role will focus on developing co-marketing campaigns and consulting our partners on how to best market Circle products to their customers. It’s imperative that the person in this role has a deep understanding of blockchain and crypto technology, with knowledge of crypto capital markets a plus.

What you’ll work on:

• Act as the key marketing stakeholder in enterprise and start up partnership engagements with key crypto ecosystem partners including CEXs, DEXs, wallets, blockchains, and crypto infrastructure providers.
• Execute co-marketing campaigns with partners to drive growth of the USDC ecosystem. Typically these campaigns will be B2B2C or B2B2B campaigns which target our partner’s end-users or customers.
• You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop a GTM strategy, growth hypotheses, and campaign plans. 
• Create and manage partner marketing content, including blog posts, case studies, and social media campaigns.
• Develop educational resources for our partners, including framework and process docs, and product overview materials.
• Measure, analyze and report on the results of partner marketing campaigns

What you’ll bring to Circle:

• 7+ years of relevant experience in a combination of crypto and partner marketing or technology marketing.
• Knowledge of blockchain and crypto technology, digital assets, and capital markets is required. Experience in payments, fintech, or TradFi is preferred, but not required.
• Proven experience with campaign management and execution, including developing marketing collateral from the ground up.
• Highly independent and motivated to dive deep into the tech and learn.
• Thrives in unstructured environments and builds structure in chaos.
• Experience with driving GTM execution alongside highly cross-functional teams.
• Familiarity with Slack, Google Workspace, and MacOS.

Additional Information:

• This position is eligible for day-one PERM sponsorship for qualified candidates.

Base Pay Range: $130,000 – $170,000