Product Marketer : SafetyWing

Job Description

SafetyWing (YC W18) is seeking a Product Marketer who will streamline our marketing strategies to enhance the success of our insurance products. In this role, you will dive into market research, craft compelling messaging, oversee product launches, and develop tools to boost customer acquisition and retention. Your efforts will ensure our audience understands and values our products, directly contributing to our growth. 

We are on a mission to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone. And we are doing that by creating simple health, insurance, and retirement products for remote workers worldwide as a replacement for national welfare systems.

Your responsibilities will include:

Owning the product marketing strategy and execution for our core product lines, including positioning, messaging, and go-to-market planning

Lead product launches and campaigns, coordinating cross-functionally with Sales, Customer Success, and Marketing teams and ensuring alignment with our core principles

Talking to our customers to find out why they buy our products, assessing price sensitivity, and understanding market trends

Craft clear, engaging messages that resonate with our diverse audience

Overseeing successful product launches, serving as intermediary between product, creative and growth

Leading efforts to track and refine our growth, making data-driven suggestions for enhancements

Ensuring that both our team and customers have a deep understanding and appreciation of our product

Work closely with our creative team to ensure brand-consistent messaging across channels 

Crafting marketing tools like web pages and ads to attract and keep customers, always seeking ways to do it better

Collaborating with customer success to proactively tackle customer issues and refine their experience

Leveraging your deep understanding of our product principles to make wise decisions, especially in managing projects and product launches

We are looking for someone who:

Has a strong background in product marketing, preferably in both B2C and B2B environmentsIs driven by data to make decisions and improve product positioning

Has experience in creating strategies that resonate with target audiencesIs creative, you’re familiar with and excited by brand storytelling (bonus if you have copywriting skills)

Is a team player who’s eager to collaborate across functions to achieve shared goals

Is an innovative thinker, always looking for new ways to engage customers and improve their experience with our products

Has a strong ability to communicate complex ideas simply and attractively

😀 We like to work with people who:

Want to help build a global social safety net on the internet

Think for themselves instead of copying others

Are willing to try new things, even with the risk of failure

Are intellectually curious and open to new ideas

Are creative and bold in the face of any problems

Have strong integrity and do the right thing

🧘 What we offer:

Fully remote work environment – work from anywhere globally

Competitive compensation and  equity compensation

A minimum of four weeks of vacation per year

A personal development budget

Premium health insurance that travels with you

Travel insurance any time you travel outside of your home country

New laptop, office allowance and more!

Multiple team gatherings per year in amazing locations—our previous meetups were in Mexico, Bali, Siglufjörður and Hoi An