Develop and implement a comprehensive social media strategy to scale existing channels while recommending new channels to explore and test, ultimately increasing brand awareness and engagement across our owned channels for a Web3 audience.
Bring our brand voice to life across our social channels, speaking and engaging with our Web3 audiences in a way that is thoughtful and relevant.
Manage the day-to-day execution of Sui Foundation’s owned channels, including X/Twitter and LinkedIn, which will include the creation and curation of content.
Monitor social media channels for trends, engagement, and mentions, and independently respond when appropriate.
Analyze and report on the effectiveness of campaigns in terms of traffic, engagement, and conversion rates.
Establish clear goals and benchmarks for our channels and campaigns, using data to iterate on our social strategy.
Work cross-functionally across the Marketing organization with internal stakeholders to bring our brands to life across owned channels.
Requirements
5 – 7 years of proven experience as a Social Media Manager (or similar role) overseeing channels with 500k+ followers, with at least 2 – 3 years of experience in Web3
In-depth knowledge of various social media platforms and best practices
Ability to meet deadlines and post to social media accounts in real time, with little need for oversight
An executive presence: you can be present and thoughtful in review meetings, have the agility to pivot and adapt execution as the strategy evolves, and can take direction/critiques well
Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines
Creative thinker with strong problem-solving skills and attention to detail
Ability to work independently and as part of a team in a fast-paced environment
