Job Description

Job Description

We are looking for an experienced Freelance Brand Research Analyst who will conduct comprehensive research to uncover valuable insights about consumer perceptions, market trends, and competitive landscapes. This role offers the flexibility to work remotely, allowing you to manage your schedule while delivering actionable insights that shape our brand strategies.

Key Responsibilities:

• Brand Perception Analysis: Conduct research to understand consumer perceptions of our brand and competitors. Utilize qualitative and quantitative research methods to gather and analyze data.
• Market Trends Identification:Monitor market trends, consumer preferences, and industry developments that impact brand strategy. Provide insights and recommendations based on research findings.
• Competitive Benchmarking: Analyze competitors’ branding strategies, positioning, and market share. Identify opportunities and threats to inform our brand strategy.
• Consumer Insights: Gather insights into consumer behaviors, attitudes, and motivations through surveys, focus groups, and data analysis. Translate findings into actionable recommendations.
• Strategic Recommendations:Develop actionable recommendations to enhance brand positioning, messaging, and overall brand equity. Present findings and strategies to stakeholders in clear, compelling reports and presentations.
• Collaboration: Collaborate with cross-functional teams including marketing, product development, and sales to align brand research findings with business objectives.
• Project Management: Manage research projects from inception to completion, ensuring timely delivery and adherence to quality standards.

Qualifications:

• Experience: Entry – Level
• Education: Bachelor’s degree in Marketing, Business Administration, Psychology, Sociology, or a related field. Advanced degree (Master’s) preferred.
• Research Skills: Proficiency in qualitative and quantitative research methodologies, including survey design, focus groups, and data analysis tools.
• Analytical Abilities: Strong analytical skills with the ability to interpret complex data and distill insights into actionable recommendations.
• Communication Skills: Excellent written and verbal communication skills. Ability to present research findings and recommendations effectively to diverse audiences.
• Detail-Oriented: High attention to detail and accuracy in data collection, analysis, and reporting.
• Team Player: Strong interpersonal skills and the ability to collaborate effectively with team members and stakeholders.

Benefits:

• Competitive project-based compensation.
• Remote work flexibility.
• Opportunity to work on impactful projects that shape our brand strategy.
• Collaborative and supportive team environment.
• Professional development opportunities.