Brand Manager: Greenlight Media Pte Ltd

October 18, 2024
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Job Description

Location: Full Remote
Marketplaces: Amazon, Shopify, TikTok, Walmart

Job Description

Are you ready to take the lead in shaping a brand’s growth and being at the forefront of innovation with PriorityChef? We’re on an exciting journey to elevate our kitchenware brand across multiple channels, including Amazon, Shopify, TikTok, and Walmart, and we need a seasoned Brand Manager like you to drive that success.

You will be the visionary behind our brand, working closely with the team to oversee all aspects of our product portfolio, develop winning strategies, and bring our brand story to life in the marketplace.

At PriorityChef, our close-knit team is the foundation of our rapidly expanding kitchenware brand. As we aim for new heights, your role will be critical in defining our brand s trajectory. You ll not only ensure our brand grows effectively but also foster a culture of experimentation, creativity, and analytical decision-making within the team.

We value results over rigid schedules. We offer fully flexible working hours, allowing you the freedom to take care of personal matters when needed, with the opportunity to make up hours on your own terms.

Your Key Responsibilities:

  • Category Strategy Development: Craft and implement dynamic strategies to enhance product performance across Amazon, Shopify, TikTok, and Walmart.
  • Data-Driven Analysis: Use your analytical skills to monitor sales, market share, and key performance metrics, identifying opportunities for category growth and strategic improvements.
  • Marketing and Promotional Leadership: Drive brand visibility through well-planned campaigns and promotions, to create impactful content and optimized listings that attract customers and increase conversions.
  • Product Launches: Lead the planning and execution of product launches across all platforms, ensuring products are optimally positioned, marketed, and launched to achieve maximum impact. Coordinate cross-functionally to align marketing, inventory, and promotion strategies.
  • Customer Data Polling: Design and implement customer feedback polls to gather insights on product satisfaction, preferences, and areas for improvement. Use this data to drive enhancements to product listings, advertising strategies, and overall brand positioning.
  • Key Performance Metrics:
  • Bring at least 4 new product opportunities per month to the table
  • Increase and measure conversion rate for each marketplace
  • Increase and measure average daily impressions per product
  • Increase products with 5-star reviews upon launch

Recruitment Process:

  1. Bryq Exam: A quick 15-20 minute assessment to gauge your fit for the role and our team. No pass/fail, just be honest. You’ll have 3 days to complete it.
  2. Video Interview: Suitable applicants will be invited to record responses to 5 technical questions. Ensure you have a stable internet connection and working camera/mic. Each question has a time limit, typically 1-2 minutes. Total 15 mins.
  3. Case Study: You ll be asked to complete a case study that evaluates your job knowledge and approach to problem-solving. You ll have 3 days to submit your response. 
  4. Final Interview: If all goes well, you’ll move on to a live online interview with the Operations Manager and CEO.
  5. References: We ll also request references from people you’ve worked closely with.

Requirements

What You’ll Bring to the Table:

  • Extensive Experience: At least 3 years of experience in brand management, with a successful track record of growing brands, ideally within e-commerce
  • Marketplace Expertise: Proven experience in managing brands on Amazon is an essential, along with familiarity with Shopify, TikTok, and Walmart.
  • Analytical & Experimental Mindset: You love diving into data, testing hypotheses, and optimizing performance through experimentation.
  • Results-Driven Approach: A passion for achieving measurable outcomes, driving brand visibility, and delivering on ambitious growth targets.
  • Fluency in English: Must be fluent in written and spoken English, with excellent communication skills.

Benefits

  • Full-time remote work with a flexible schedule
  • Paid leave and additional perks
  • Opportunities for continuous learning and growth, especially in e-commerce and brand management