Content Marketing Manager : RevenueCat

Job Description

We are a mission driven, remote-first company that is building the standard for mobile subscription infrastructure. Top apps like ChatGPT, VSCO, Notion, and ClassDojo count on RevenueCat to power their subscriptions at scale.

Our 90 team members (and growing!) are located all over the world, from New York City to Madrid to Taipei. We’re a close-knit, product-driven team, and we strive to live our core values: Customer Obsession, Always Be Shipping, Own It, and Balance.

The role:

RevenueCat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms. Our success—and the rapid growth we’ve achieved—has been fueled by amazing word of mouth, supported by high quality content that resonates with our diverse user base: from developers and product managers to marketers and data analysts.We already have a Senior Content Marketing Manager steering our overarching content strategy and data-driven initiatives. Now, we’re searching for a Content Marketing Manager to own and expand our community-centric properties—specifically Sub Club and a top-secret new project—and amplify user-generated content.

In this role, you’ll be the point person for bringing our community to life, ensuring developers, marketers, and product teams not only get valuable resources, but also have ways to connect, share, and learn from each other. If you’re eager to build communities, strategize podcast and newsletter content, and guide budding app founders through {redacted}, let’s talk!

What You’ll Be Responsible For

Sub Club

• Manage content related to our industry-leading podcast on app growth, including promotions and episode amplification

• Revitalize and manage the Sub Club community, fostering engagement, sourcing ideas, and turning it into a growth and content engine

• Own, write, and send the 10,000 subscriber strong Sub Club newsletter, connecting our community to fresh insights and ensuring it aligns with broader content goals

{Redacted} ownership

• Build and execute the content roadmap for this top-secret H2 project, covering the entire lifecycle from launch to sustained growth

• Write your own pieces, and source contributions from internal experts and external contributors, ensuring comprehensive coverage of {redacted}

• Oversee the project’s launch, SEO, user engagement, and promotional strategies

• Keep a direct feedback loop between {redacted} and Sub Club, leveraging community discussions for content ideas and user generated stories

User-generated and customer content

• Source, curate, and produce content featuring real-world app success stories—showcasing user insights, collaborating with Product Marketing closely

• Actively encourage user-generated content within Sub Club (e.g., tips, best practices, Q&A), turning community activity into shareable pieces

Shared responsibilities

• Write and publish for the RevenueCat blog, especially pieces that stem from {redacted} and Sub Club insights, user stories, or community discussions

• Coordinate with the larger Marketing team to amplify new content across social channels, newsletters, and other channels

•Collaborate with Developer Advocacy, Sales, and Performance Marketing to ensure a cohesive brand experience across all user touchpoints

What You’ll Need to Be Successful

5+ years of experience in content marketing in a B2B/B2D SaaS context, ideally with some developer-facing components

Demonstrated user-generated content chops: Whether it’s a successful guest blogging program, a community you mined for contributors, or something else – you know how to create win-win content collaboration opportunities

Strong writing and editing skills: Able to break down complex concepts into accessible, engaging pieces for a range of audiences

Project management muscle: You can keep multiple content streams (podcast, newsletter, {redacted}) organized and on schedule

Collaboration mindset: Ready to work closely with the team while also championing your own initiatives

Curiosity about app development: You don’t need to code, but you’re eager to learn the ins-and-outs of subscription apps, developer needs, and monetization strategies

Comfort in remote, async environments: Proficiency with Slack, Notion, Zoom, and other tools that keep distributed teams connected

Ideally you:

Have launched or managed a podcast—or similar audio/video content—focused on tech or startup topics

Bring experience from an early-stage startup or have led new community-building initiatives at a larger organization

Understand SEO fundamentals for driving organic traffic to editorial and educational platforms

Enjoy exploring “whimsical” ways to engage communities—like unusual swag ideas, creative challenges, or large-scale user collaborations

The salary for this role is $126,000 USD. You can view our full Compensation Philosophy here for additional details.

What we offer:

Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator

10-year window to exercise vested equity options

Fully remote and flexible work environment

4-5 weeks of suggested time off annually for mental, physical, and emotional recharge

$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning