Marketing Manager : Virtustant

About the Company:

Our client is a seasonal business specializing in battery-operated heated clothing, providing innovative apparel solutions designed to keep customers warm and comfortable.

Job Description:

Our client is seeking a creative and results-driven Marketing Manager to specialize in Meta (Facebook/Instagram) advertising. The successful candidate will be responsible for creating high-quality visual and video content across various social platforms while unifying paid and organic marketing strategies.

Responsibilities:

• Paid Social (Meta Advertising)

  • Build and manage performance campaigns on Meta (Facebook & Instagram) across full funnel (awareness → conversion).
  • Analyze campaign KPIs (ROAS, CTR, CPM, CAC) and optimize continuously.
  • Test new creative angles, hooks, formats, and audiences; scale successful ads quickly.

• Creative & Content Production

  • Design static and video creatives in Canva aligned with brand tone and campaign messaging.
  • Coordinate with UGC/content creators: define briefs, collect assets, manage timelines.
  • Edit and adapt content—trimming, adding overlays, resizing for platform best practices.
  • Repurpose creator content efficiently for paid and organic use across channels.

• Organic & Cross‑Platform Social Delivery

  • Publish and schedule posts on Meta, Instagram, TikTok, and Pinterest, ensuring messaging and timing cohesion.
  • Repurpose ad-style creatives into engaging organic content (e.g. TikTok/Reels) using a program such as Opus Clips.
  • Monitor community engagement and social trends, adjusting content accordingly.

• Cross‑Functional Collaboration

  • Attend regular meetings with Meta, SEO team, and Google Ads teams to coordinate synchronous campaigns.
  • Align Meta promotions with broader marketing calendar including email and SEO initiatives.
  • Provide performance insights and share best practices across channels.

Required Experience and Qualifications:

• Proven experience in managing Meta advertising campaigns.
• Strong understanding of performance metrics and analytics.
• Proficiency in design software, preferably Canva.
• Experience with social media management and content production.

Preferred Skills:

• Knowledge of SEO and Google Ads.
• Familiarity with social media trends and community engagement.
• Strong written and verbal communication skills.

Personality:

• Creative thinker with a passion for social media and digital marketing.
• Results-driven and self-motivated.
• Collaborative team player with strong organizational skills.

Software & Tools:

• Canva
• Social media management platforms
• Google Ads
• Meta Ads Manager
• Analytics tools

English Level:

C1