Meta & Google Ads Specialist (PPC) : Virtustant

Ads specialist, Marketing
August 8, 2025
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Job Description

  • Anywhere

About the Company:

Our client is a marketing agency that specializes in lead generation for contractors, with a primary focus on roofing companies. They help their clients scale effectively by providing advertising expertise and qualified customer leads.

Job Description:

Our client is seeking an experienced part-time Meta & Google Ads Specialist (PPC) to manage advertising campaigns and ensure optimal performance across platforms. The ideal candidate is analytical, results-oriented, and knowledgeable in Facebook (Meta) and Google Ads. You will play a key role in optimizing campaign performance, driving lead generation, and ensuring low cost-per-click results.

Responsibilities:

  • Manage and optimize ad campaigns on Facebook (Meta) and Google.

  • Collaborate with the design team to review creatives and ensure alignment with campaign goals.

  • Analyze performance metrics and conduct A/B testing to identify winning ads.

  • Ensure campaigns are achieving desired cost-per-click and lead generation goals.

  • Provide recommendations based on performance data and market trends.

  • Execute daily performance checks and adjustments across multiple client accounts.

Required Experience and Qualifications:

  • Proven experience managing paid advertising campaigns on Facebook (Meta) and Google.

  • Strong analytical skills with experience in performance tracking and optimization.

  • Ability to manage multiple ad accounts and campaigns simultaneously.

  • Good English communication skills (C1 level or higher).

  • Comfortable working independently with minimal supervision.

Preferred Skills:

  • Experience with YouTube Ads for contractors.

  • Familiarity with lead generation in the home improvement or roofing industry.

  • Understanding of the contractor marketing landscape.

Personality:

  • Results-driven and highly analytical.

  • Detail-oriented and reliable.

  • Strong problem-solver with a proactive mindset.

Software & Tools:

  • Meta Ads Manager

  • Google Ads

  • Google Analytics

English Level:

C1

Schedule:

9-1 PST

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