Job Description
Hi, I’m Sterling, VP of Demand Generation at Customer.io. We’re seeking a strategic content creator to accelerate the growth of our self-service funnel and help technical marketers discover and implement our platform via self service.
As our Self-Service Growth Content Marketing Manager, you’ll develop content that converts high-intent prospects into successful self-service users. You’ll create educational materials that showcase our technical capabilities while making implementation intuitive for growth-focused marketers at consumer-facing companies.
Key responsibilities:
Create conversion-focused top of funnel content to support the customer journey, including articles, guides, reports and more that drives trial activations
Develop targeted content for specific verticals (mobile apps, healthcare, finance, etc.) that demonstrates our value for technical marketers
Collaborate with our growth marketing team to build nurture sequences that increase trial conversion rates and reduce time-to-value
Optimize self-service onboarding content to improve key activation metrics and encourage broaden engagement across a variety of channels
Analyze content performance against conversion KPIs and iterate based on user engagement data
This role focuses primarily on short-form content (website copy, CTAs, social posts) that drive top-of-funnel engagement
About you:
3-5 years of SaaS content experience with demonstrable impact on conversion metrics
Strong understanding of technical marketing tools and concepts (CDPs, marketing automation, data integration)
Experience creating content for technical audiences that balances complexity with accessibility
Data-driven approach with experience using analytics to optimize content conversion rates
Proven track record supporting self-service adoption models with effective educational content
What sets you apart:
Experience with marketing automation platforms and understanding of customer journeys
Ability to translate complex technical capabilities into clear value propositions
Background in creating content for high-growth customer segments (mobile, gaming, PLG, SaaS)
Track record of developing content that enables users to implement sophisticated marketing automation without direct sales support
Understanding of conversion optimization and funnel metrics
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.Customer.io is committed to providing highly competitive cash compensation, equity, and benefits.
We are offering a starting salary of $95,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Benefits at Customer.io include:
Unlimited PTO – we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
16 weeks paid parental leave (including adoption and foster care)
100% paid insurance premiums for you and your dependents
401k retirement matching – up to 5% dollar-for-dollar match to retirement contributions
$1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
$250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
$300/month co-working space rental reimbursement
$2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
$1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
One month sabbatical after five years at Customer.io
We also have opportunities to meet in person with your peers throughout the year
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
