Freelance Paid Advertising Specialist : Sofar

ABOUT US

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

THE ROLE

This is a flexible, freelance role supporting Sofar Studios’ brand partnerships team in delivering paid social campaigns against contractually guaranteed impression and view targets.You’ll be hands-on and execution-led: building and QA-ing campaigns across Meta and TikTok, monitoring delivery pacing daily against guaranteed KPIs, and stepping in quickly with budget reallocation or targeting adjustments when a campaign is at risk of under- or over-delivering. You’ll work closely with the Senior Manager, Creative Operations (your day-to-day line) on execution, and with the VP and Managing Director of Sofar Studios on strategy and client-facing reporting.

Workload is variable and tied to the brand partnerships pipeline. Some weeks you may be managing a single campaign, others several running concurrently for different brands, so this role suits someone who can flex hours to campaign intensity, work independently between check-ins, and flag risk proactively rather than waiting for a scheduled report.

What you’ll do:

• Own the end-to-end execution of campaigns across Meta and TikTok, from build to launch, ensuring correct setup across objectives, budgets, targeting, placements, exclusions, and tracking
• Track pacing daily against contracted delivery guarantees (impressions/views), flagging under- or over-delivery risk early enough to act on it
• Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers when a campaign is off-pace
• Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene
• Maintain a live tracker of guaranteed vs. delivered metrics across all concurrently running brand campaigns
• Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required)
• Collaborate with internal teams (e.g., Sales, Content, Operations) to ensure integrated delivery

Who you are:

• 2-3 years of experience working with paid social platforms, primarily Meta, with exposure to Google and/or TikTok
• Experience with guaranteed-delivery campaigns
• Experience managing multiple concurrent campaigns for different clients/brands
• Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets)
• Excellent communication and teamwork skills
• Organised, reliable, and able to run execution without constant oversight
• Comfortable with variable workload

£35 – £50 an hour

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.