Operations Lead : Carisma

About the company

We’re not a clinic. We’re not a spa. We’re a growing wellness group operating three distinct brands – Carisma Spa & Wellness, Carisma Aesthetics, and Carisma Slimming , all serving women across Malta who want real transformation in their lives. We’re a team that moves fast, tests faster, and holds ourselves accountable to results  not impressions, not likes, not “brand awareness.” Real growth. Real revenue. Real impact on real women’s lives. Our Values Results over aesthetics. We love beautiful creative , but not more than creative that converts. If it looks good and performs bad, it’s going in the bin. If it looks simple and scales, it’s our new control. Owners, not employees. We don’t have people waiting to be told what to do. We have people who spot a problem, fix it, and build a system so it never comes back. Speed + learning. Ship it. Measure it. Learn. Iterate. We don’t spend two weeks perfecting a concept that hasn’t touched a real audience yet. Honest data. If a campaign is dying, say it’s dying. No spin. No politics. Just numbers and next steps.

About the role

This is the role that ties everything together. 

You’ll lead creative strategy across all three Carisma brands not as a coordinator, but as the person who determines what concepts we test, which angles win, how our budgets move, and how the creative team executes. You’ll sit at the intersection of audience psychology, performance data, and brand direction. You’ll brief the team, review the results, and make calls on what to scale and what to cut. This isn’t a creative role that hands off to media buyers and hopes for the best. This is a growth role that uses creative as its primary lever.

 What You’ll Do Lead 

-Creative strategy across Carisma Spa, Carisma Aesthetics, and Carisma Slimming – three distinct audiences, three distinct tones, one cohesive performance framework Develop concepts, hooks, and angles that stop the scroll for women in Malta across Meta and Google Ads .

– Manage the creative team, Brief designers and video editors, give clear direction, hold people to deadlines and output quality.

– Own the testing pipeline – we always have fresh concepts ready to deploy; you’re accountable for that queue never running dry.

-Monitor and interpret performance data – Identify what’s working, what’s dying, and why Optimize budget allocation across brands and campaigns in collaboration with whoever is running media buying 

– Coordinate across brands — maintain creative differentiation between Spa, Aesthetics, and Slimming without letting them bleed together 

– Maintain a creative knowledge base, what works for our audiences, what doesn’t, what we’ve already tested

About you

3+ years of experience in performance creative strategy, preferably in wellness, beauty, aesthetics, or a related vertical 

A portfolio of work — specifically ads you created that scaled, with performance data to back it up 

Strong copywriting skills. You can write a headline that stops someone mid-scroll.  You understand direct response. Genuine understanding of Meta’s creative ecosystem — short-form video, static, UGC, what each format does and when to use it 

Experience managing a creative team — briefing, feedback, timelines, output standards 

Comfort with data — you know how to read a Meta dashboard and extract a decision, not just a number 

Ability to hold creative direction across multiple brands without losing brand voice consistency Bonus: Background in women’s wellness, aesthetics, beauty, or lifestyle brands Experience with multi-brand or multi-market creative operations Knowledge of the Maltese or Southern European market Media buying experience or deep familiarity with how media buyers think 

This Role Is Not For You If… 

You measure success by how much your creative costs to produce You need weeks to develop a concept You treat feedback on your work as criticism of your identity 

You separate “strategy” from “execution” — here, you do both You’re not comfortable being held accountable to revenue metrics Compensation

Timings – Mon to Fri, 9 AM TO 6 PM Europe Time Zone ( not limited to)

What’s in it for you?

Performance bonus tied to campaign results across brands 

Real ownership over a growing creative operation — not a committee decision in sight

Direct access to leadership — no bureaucracy, no middle layers 

Flexibility to work remotely with structured team check-ins 

The chance to build and lead a creative function that genuinely moves the needle for three growing brands 

How to apply?

Hiring Process We move fast: 

Application — You’re here 

Initial conversation with the founder

 Brief creative assessment — show us how you think, not just what you’ve done 

Final interview + decision Offer & onboarding 

Total timeline: 1 week from application to offer. 

Ready to Apply? 

Be specific — tell us what you built, what it did, and what you learned from it. P.S. The best creative we’ve ever run was a simple concept. No big production. No complicated hook. Just a true insight delivered clearly. If you understand why that works, this might be your role.