Job Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an early-stage direct-to-consumer (DTC) company preparing to launch a new physical product designed for online sales. The brand build and packaging are nearly complete, with product launch expected within the coming months. The founding team brings strong business experience and is seeking marketing leadership to help translate their vision into a scalable go-to-market strategy. Social media and digital channels will serve as the primary growth engine, with a strong emphasis on storytelling, brand awareness, and performance-driven execution. This role will be instrumental in building early traction, establishing brand presence, and laying the marketing foundation ahead of launch.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Brand Marketing Coordinator will lead early marketing execution and strategy to support the company’s upcoming product launch. This role will own the development and execution of brand awareness initiatives, content strategy, and early paid media efforts. The Marketing Manager will combine strategic thinking with hands-on execution, operating independently in a fast-moving startup environment while working closely with the founding team to shape how the brand enters the market.

Key Responsibilities

Go-to-Market Strategy

• Develop and execute a go-to-market marketing strategy ahead of product launch.
• Identify opportunities to scale marketing efforts post-launch.

Content & Brand Development

• Plan and oversee short-form content strategy across Meta, Instagram Reels, TikTok, and similar platforms.
• Build brand awareness through storytelling and consistent brand positioning.
• Manage content calendars and coordinate creative production.

Paid Media & Performance

• Launch and optimize early paid media campaigns when appropriate.
• Analyze campaign performance and adjust strategy based on data insights.

Collaboration & Marketing Operations

• Collaborate directly with founders to align marketing with business goals.
• Establish foundational marketing processes and reporting structures.

Qualifications

Experience

• 3–4+ years of experience in digital marketing, growth marketing, or brand marketing.
• Experience launching or scaling a consumer or DTC brand is a must-have.
• Hands-on experience with Meta and short-form content ecosystems.

Skills

• Strong understanding of social-first marketing strategies.
• Ability to balance strategy with execution in an early-stage environment.
• Comfortable working directly with founders and owning initiatives end-to-end.
• Data-driven mindset with strong analytical skills.
• Excellent communication and organizational abilities.

What Success Looks Like

• Clear brand presence established prior to launch.
• Consistent short-form content publishing cadence.
• Early audience growth and engagement across social platforms.
• Defined marketing roadmap and measurable KPIs.
• Initial conversion channels validated through testing and iteration.
• Marketing systems in place to support future team expansion.

Opportunity

This role offers the opportunity to join a brand at its earliest stage and directly influence its market entry and growth trajectory. The Brand Marketing Coordinator will have meaningful ownership and creative freedom while working closely with the founders to build the company’s marketing foundation and support long-term growth as the business scales.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets