Job Description
Description
Job Summary:
The HubSpot Marketing Operations Coordinator plays a key role in supporting the day-to-day operations of our client’s marketing and sales. This role is focused on behind-the-scenes administrative support cleaning and importing CRM data, assigning records, staging content, generating reports, and ensuring system consistency. The ideal candidate is detail-oriented, organized, and experienced with HubSpot.
Key Responsibilities:
- Assign HubSpot records and adjust workflows as needed due to territory shifts.
- Clean and manage data in HubSpot, ensuring duplicates, errors, and outdated information are addressed.
- Format and import Excel lists using established data hygiene practices and custom field mappings.
- Create and update dashboards and reports to support campaign analysis, pipeline tracking, and performance metrics.
- Stage emails, blog posts, landing pages, and web content based on provided copy and creative assets.
- Assist in the creation and maintenance of sales sequences and automation workflows.
- Conduct regular audits to ensure adherence to data standards and best practices.
- Collaborate with marketing and sales teams to fulfill administrative support needs.
- Document processes, naming conventions, and best practices to ensure consistency and scalability.
Additional Responsibilities:
- Attend meetings as needed and provide updates on task status and system improvements.
- Stay informed on HubSpot feature releases and recommend relevant enhancements.
- Foster positive morale and live company core values.
- Communicate professionally and respectfully. Maintain a level-headed and respectful approach with clients and internal stakeholders.
- Troubleshoot minor HubSpot issues and escalate complex problems as needed.
- Contribute to process improvement efforts related to system usage and data cleanliness.
- Support training and documentation efforts for new team members and users.
- Additional duties as assigned.
Performance Deliverables:
- Accurate and complete data imports and updates.
- Content staged and ready for publishing within agreed timelines.
- Reports delivered that align with team goals and business metrics.
- Minimal errors and rework required due to attention to detail.
- Organized, documented processes that support repeatability and scale.
Requirements
- 2+ years of experience working in HubSpot or similar marketing automation/CRM platforms.
- Proficiency in Excel and working with structured data (e.g., VLOOKUP, basic formulas).
- Strong attention to detail and a passion for organizing and maintaining data accuracy.
- Familiarity with marketing workflows, lifecycle stages, and lead management processes.
- Experience creating reports and dashboards in HubSpot.
- Ability to follow processes and naming conventions with precision.
- Strong written and verbal communication skills.
- Self-motivated, organized, and comfortable working independently or as part of a team.
- Bachelors degree or equivalent experience in marketing, business operations, or a related field preferred.